Be Good to Yourself this January -Sainsbury’s healthiest own brand range is now bigger and tastier than ever - January 2010:From 2nd January Sainsbury’s will be adding over 30 delicious new foods to its Be Good to Yourself range, just in time for the New Year health drive. Included are tasty ready meals, lunchtime snacks, bakery treats and chilled desserts, giving shoppers more naughty but better-for-you choices than ever before.To top this off, all existing Be Good to Yourself foods will be completely revamped to taste and look better than ever. Sainsbury’s nutritionists have developed strict nutritional standards for fat, saturated fat, sugar, salt and calories for the new range. Products have at least 30% less fat than the supermarket’s standard equivalent product or are less than 3% fat overall. Sainsbury’s knows that shoppers won’t compromise too much on taste when choosing healthier options, which is why it has taste-tested the new Be Good to Yourself products with customers, so those hoping to welcome in a healthier 2010 need not say goodbye to great flavour. New treats include a tangy Mango & Passion Fruit Dessert that’s packed full of fruity punch, as well as a gorgeous Blueberry Muffin (launching March) that was on par with a leading coffee shop’s skinny version in independent taste-tests. The Raspberry Pannacotta is sure to be a hit too; made with a creamy tasting vanilla base and topped with sweet and tangy raspberries, it tastes just as decadent as a standard dessert, but with less than 3% fat. For those with a more savoury palate, Sainsbury’s has 43 new or improved ready meals in the Be Good to Yourself range.Opt for the new creamy Chicken & Mushroom Pie, spicy Singapore Noodles or Prawn Primavera.
Ready meals
The current range consists of 35 lines across a number of cuisines. We have reviewed the entire range & improved many lines as well as de-listing some to make way for some new more contemporary lines.
The new BGTY Ready Meal range will consist of 43 lines.
We have focused on quality to attract back may of lapsed BGTY shoppers we know we have lost, due to our offer & our competitors offers being more attractive.
Dieting has changed & evolved since BGTY was launched, many consumers are not on diets, but just want to make a healthier choice sometimes i.e. BGTY Chicken Tikka Masala versus the full fat option. We have tried to create a broader, tastier range which serves one (except for our vegetable accomps where we know customers from meat free/vegetarian sections also shop BGTY for a healthier option.)
We have focused on classic culinary techniques such as creating a soffritto as a delicious base to our meat ragus, or creating a classic béchamel for all our white sauces. We have worked hard to get our mash as creamy & delicious as possible by using Maris Piper potato & just the right amount of butter & milk.
We have moved the range on too by introducing 2 delicious 3% fat pizzas using a hand stretched base & topped with delicious ingredients such as spinach & ricotta and Cajun Chicken. Increased our vegetable accompaniments offer with a potato gratin & plain mash.
Our team has worked hard to benchmark all our products against key competitors & we have beaten M&S & Weight Watchers on a number of our key lines:
Cottage Pie
Chicken Tikka masala
Chicken casserole & dumplings
Beef Chilli & Rice
Ham & Mushroom Tagliatelle
Cod Mornay meal
In addition we have introduced 4 lines in highly visual pack format:
Prawn primavera
Singapore noodles
Chicken arrabiatta
Spanish Chicken
These are premium lines based on fresh tasting recipes, full of flavor & more contemporary.
Spanish Chicken
We absorption cook the Arborio rice with onions and chilli, add a delicious tomato sauce with signature chicken stock, chorizo, paprika & parsley & top with fresh chargrilled courgettes & red pepper with chargrilled British chicken breast.
Goody bag info
Houmous – we have increased the tahini (sesame seeds) to give our product better flavor. This recipe is made with oil, garlic, chickpeas & lemon juice.
Food To Go Chicken Tikka sandwich – Classic Chicken Tikka flavors in a sandwich. With cos lettuce and a yogurt raita dressing on malted bread.
Food To Go Prawn & Nanjing Black Rice Salad – Nanjing black rice with mange tout, carrot, yellow & red peppers with king prawns and a delicious dressing of soy, ginger & lime.
Food To Go Honey & Mustard Wrap – we have improved this line by making the wrap with a separate dressing, layer of salad & tender chicken breast.
Macaroni Cheese
If you are going to eat something with cheese in, you need to be able to taste it! Here we have significantly improved the on the current product by using 3 different cheeses to give an improved cheese flavor. Made to a classic recipe with a béchamel base, cheese added and a hint of Dijon mustard mixed with macaroni pasta. Delicious microwaved, even better baked slowly in the oven.
Lasagne
Classic Italian dish & a top selling line in full fat. This recipe has been significantly improved, aiming to give those on a diet or who want a healthier option a real culinary treat.
Extra lean beef & tomato ragu, based on a classic soffrito mix layered with egg pasta and a creamy béchamel sauce.
Vegetable lasagne
Another top selling line in full fat, this recipe has been significantly improved. We have roasted the peppers, aubergines & courgettes in salt & pepper to create a sweet, roasted mix of vegetables. Layered with béchamel sauce, egg pasta and a deliciously sweet, tomatoey concasse with garlic. One of your 5 portions of veg too.
Mushroom risotto
This is a new line, classic risotto, rich & creamy and comforting. Very convenient to eat, just microwave. Made to a traditional recipe, with garlic, white wine, fresh mushrooms and Arborio rice. We have done all the stirring, so you don’t have to! One of your 5 portions of veg too.
Chicken arrabiatta
Another new line. Penne pasta in a rich arrabiatta sauce with chargrilled peppers & spinach. Onions, red peppers, garlic & chilli cooked in extra virgin olive oil to give a deliciously rich , sweet, yet spicy sauce. Penne pasta, with leaf spinach, sweet chargrilled red peppers topped with moist chicken breast. One of your 5 portions of veg too.
Chicken & Mushroom Pie
A new line, and real comfort food. Creamy maris piper mash with double cream topping chicken & mushrooms lightly cooked in stock with a hint of garlic and seasoning. Delicious baked in the oven to let the topping crisp up and served with veggies.
Beef in Ale
Chuck beef slowly cooked in Theakstons ale, so tender the meat just melts in your mouth. Classic gravy with a hint of thyme & sugar to give a rich, meaty sauce. This dish is cooked with swede and carrots for 3 hours to get all the sweet veggy notes & beef notes throughout the dish. Served with classic maris piper mash.
Chicken Tikka & Rice
We have an amazing core Indian range & our current range needed a little TLC! WE have taken all the learning’s from core and applied them to BGTY so you can eat curry whilst on a diet! Marinated chicken pieces in a delicious sauce made with low fat yogurt, tomatoes, garam masala and served with pilau rice.
Singapore Noodles
A new line. Deliciously spicy Singapore curry sauce with madras curry powder, brown sugar, chilli & garlic with free range egg noodles, marinated & charred chicken breast and marinated king prawns. Microwaveable.
Potato Gratin
New line & first to market. Maris piper potatoes sliced and baked in a delicious creamy, cheesy sauce made with cheddar, cream and a hint of garlic. Bake in the oven and enjoy this BGTY reduced fat healthier option which is 30% less fat than core.
Spicy/Cajun Chicken Pizza
Hand stretched pizza dough, topped with a tomato & oregano sauce, Cajun chicken, red pepper, crème fraiche and reduced fat mozzarella. Really quick to heat up in the oven and a delicious snack or meal served with salad.
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