Seafarers UK launch national awareness week
Charity creates hard hitting video to what would happen to Britain if every ship on our seas suddenly vanished....
Coordinated by Seafarers UK, the leading maritime welfare charity, Seafarers Awareness Week (6-12 June) aims to highlight ‘sea blindness’, i.e. the widespread public ignorance about the UK’s dependence on seafarers.
Now in its third year, Seafarers Awareness Week is a UK-wide communications campaign. Following specially commissioned research among adults and children, a new report will reveal how the vital role of seafarers and merchant shipping is typically overlooked by landlubbers.
Seafarers UK is making a thought-provoking video to reveal how our ‘island nation’ would suffer if food, fuel and goods were not safely delivered everyday by ship. Social media – Facebook, Twitter, YouTube, etc – will be used to reach a younger audience.
Triggered by the video, an interactive web TV show will be shown on media websites and there will be live radio interviews around the UK. Print media including national and regional newspapers are also being asked to widen their focus from the Royal Navy and Royal Marines for this week.
Seafarers UK is not alone in seeking to raise awareness of our dependence on seafarers. Beneficiary charities – 70 of which received grants totalling £2.5M last year – are being actively encouraged to coordinate their own promotional activities during Seafarers Awareness Week.
Click Here to See the webTV Show which went live on Monday 6th June
For more information visit www.noships.com
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